Claim Development and Copywriting for Innovative Healthcare Brand

A major pharmaceutical company tasked Mother Tongue with creating local language marketing materials to promote their newly developed myelofibrosis drug in 10 European markets. 

Working in close partnership with the client, we assisted throughout the project lifecycle — from initial research of local references to substantiate market-specific claims, through to copywriting of a range of materials.

After receiving a list of key messages that the client wished to convey, our specialist medical writers set to work preparing local supporting reference packs. The writers conducted careful research to source relevant research papers and journals that could be referenced in the 10 local markets. 

Using the newly gathered reference packs, our writers developed local claims, all meticulously referenced and rigorously checked by a second native medical linguist.

Following client approval of these claims, our writers began work on the final step: copywriting a range of marketing materials, including brochures and leaflets, while carefully weaving in the approved claims and references.

The results were locally relevant and resonant materials, tailored to each market’s specific pharmaceutical landscape.