Industry Insights
This is the place for industry insights; thanks for stopping by.
Whether you’re after guidance on going global, the latest in localization tech and trends, or simply an intriguing read on the topic of transcreation – there's much to see here. So, take your time and look around.
Insights & Staffing
The Art of Emoji Localization
Insights & Staffing
Multilingual Keyword Research: the Key to Effective Website Localization
Insights & Staffing
The Benefits of Localization Glossaries and Style Guides
Insights & Staffing
Hitting The Mark in Multiple Markets – The Value of a Cultural Consultation
Insights & Staffing
Assessing How Your Brand Name Will Perform Globally
Insights & Staffing
Why You Should Localize Your PPC Ads
Media & App Localization
Mastering Media Localization: Spotlight on Subtitling
Insights & Staffing
Language Managers: Your Local Guides & Brand Guardians
Media & App Localization
Testing, Testing:
Functional vs. Linguistic
Machine Solutions
Embracing the Voice Evolution
Insights & Staffing
Gender, Language, and Localization: A Three-Way Street
Machine Solutions
Language Tech through Time: A Lookback at the Linguist’s Landscape
Insights & Staffing
Becoming a More Inclusive Brand: Where to Begin
Transcreation
Our Guide to Going Global
Transcreation
Transcreation 101: Making Meaning in Global Markets
Media & App Localization
Mastering Media Localization: Ready, Set, Record
Media & App Localization
Behind the Screens: App Localization 2.0
Media & App Localization
Behind the Screens: App Localization 101
Media & App Localization
Behind the Screens: The Art of App Publishing
Content Creation & Management
Do You Speak Social? A Primer on Creating Social Copy for Multilingual Markets