Organic search traffic. Informative blogposts. Seamless payment transfers.
3
priority markets
70
localized blogposts
2-3
localized SEO keywords each
Optimizing web content for organic search is an essential part of maintaining brand presence online. When a popular digital wallet platform sought to drive traffic to multilingual versions of its website, Mother Tongue and our team of global SEO specialists jumped in to collaborate.
The platform, which facilitates smooth online transactions as a digital wallet, is widely used by game lovers to safely engage in transactions with other players, whether for video, casino or card games. Part of the website is a blog and FAQ section that answers questions and shares tips for players.
For this specific project, the platform sought to translate these blogposts into three priority markets while optimizing organic search. Mother Tongue received a content roadmap charting the articles that would be localized for each market. Based on each blogpost’s title, subject and target market, our SEO specialists performed multilingual keyword research and translation. Next, our team transcreated the titles of the articles, seamlessly incorporating the keywords and improving search ranking for the articles.
With the titles optimized, Mother Tongue then performed transcreation of the blogposts themselves, ensuring they resonated closely with gamers who would be seeking quick and easy answers to questions.
With the multilingual articles published, those curious about gameplay could easily locate educational content in their native language via a search engine. Whether existing users of the platform or those looking for ways to streamline online transactions, the platform succeeded in gaining views and clicks, building brand presence and name recognition globally.