If Music is Universal, Quality Voiceover is Highly Localized

44

languages

88

VO artists

12-16

scripts each

In 2019, Mother Tongue joined forces with an agency partner to provide voiceover recordings for a prominent music streaming service. An ambitious campaign promoting premium subscriptions targeted 44 markets and comprised over a dozen scripts and CTAs. To meet the brief, we leveraged the talent of 88 voiceover artists, tapped into 24-hour project management support across our 3 offices, and refined our processes for casting, booking and executing session recordings. 

With this large-scale project in full swing, the Covid-19 pandemic struck, which introduced unprecedented global upheaval, office and studio closures, and the need to further adapt and simplify our workflows. 

Mother Tongue rose to the occasion, and the end-client was so pleased that we were soon called upon to execute a separate and timely campaign. Centered around essential steps to prevent the spread of coronavirus, the campaign reached 17 markets and presented clear and concise public health messaging. 

Today, we pride ourselves on high-quality and resonant voiceover services at any scale, accomplished by implementing many of the processes we developed during this project alongside our highly talented artists.

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